True Partnership with MSP's - Chris Traxler, The 20 MSP
Cyber Brisket
Chris Engler with Engler IT brings you more on what's HOT in IT - we introduce you to the nation's leading technology experts, share the recipe for cybersecurity success, and provide the tools you need to keep your business from getting cooked.
Chris Engler
PodcastAI
PodcastAI

True Partnership with MSP's - Chris Traxler, The 20 MSP

E4 • Feb 1, 2026 • 42 mins

Chris Engler and Chris Traxler explore the dynamics of partnerships and common founder mistakes in sales process engineering. They discuss post-acquisition growth, culture evolution, and traits of successful sales leadership. The conversation shifts to building and scaling effective sales teams, highlighting Engler IT's relationship with the 20 MSP and the benefits of community and scalability. The episode introduces ID 2020 and user identity verification, addressing social engineering and information risks. Operational maturity in authorization and the evolution of the support desk are examined, along with accountability and performance metrics. The episode concludes with appreciation for partnerships and closing remarks.

Key Points

  • Effective partnerships in IT are distinguished by strong goal alignment and collaboration, rather than merely transactional vendor relationships.
  • Building scalable MSPs requires early implementation of systems, hiring quality talent, and ensuring the business can operate independently of the owner.
  • A robust end-user verification system, like ID twenty twenty, is crucial for preventing breaches and maintaining security, especially in the support desk environment.
Listen on Apple PodcastsListen on Spotify
- / -