True Partnership with MSP's - Chris Traxler, The 20 MSP

Chris Engler and Chris Traxler explore the dynamics of partnerships and common founder mistakes in sales process engineering. They discuss post-acquisition growth, culture evolution, and traits of successful sales leadership. The conversation shifts to building and scaling effective sales teams, highlighting Engler IT's relationship with the 20 MSP and the benefits of community and scalability. The episode introduces ID 2020 and user identity verification, addressing social engineering and information risks. Operational maturity in authorization and the evolution of the support desk are examined, along with accountability and performance metrics. The episode concludes with appreciation for partnerships and closing remarks.